Hannah Lipps

Co-founder & Principal, Caprock Strategies

Deep roots in the Texas Panhandle and the agriculture industry allow Hannah to translate effective, meaningful messages from urban audiences to rural and back again. Prior to founding Caprock Strategies, Hannah worked in multiple capacities for national commodity groups, higher education institutions, and in philanthropic giving, living out her mantra: words matter. Her recent work includes a wide-reaching effort to tailor and distribute reliable information about COVID-19 vaccines for rural audiences. She previously directed a highly successful nationwide referendum on a critical farmer-funded support program and led major change for a philanthropic organization aiming to overhaul its business model.

With more than 15 years of experience across educational institutions, private businesses, and nonprofits, Hannah draws on both her upbringing and professional career to develop messaging and implement strategies that reach the heart of an issue. She is passionate about building unity across diverse experiences and believes that if we listen to one another, we’ll find that more unites than divides us.